Stryker sells one thing: a ringing phone with booked jobs, through 3 channels and a 4-phase system. Here is exactly how to deliver each piece inside GHL, and the few things you bolt on outside it.
First, the honest split
GHL is the engine that captures, books, tracks, reactivates, and reviews. It is not the Google Ads platform and not a full SEO tool. Know what runs where.
Result
Runs in GHL?
How
Conversion website + booking
Yes
GHL Sites/Funnels + Calendar
Speed-to-lead + missed-call text-back
Yes
Workflows (your snapshot)
Reviews / Map Pack fuel
Yes
Reputation + 5-star filter
Call + form tracking, dashboard
Yes
Call tracking + dashboard widgets
Reactivation of old leads
Yes
Reactivation workflows
Running Google Search Ads + LSA
Bolt-on
Google Ads Manager / LSA, leads land in GHL
Citations, backlinks, technical SEO
Bolt-on
BrightLocal or Yext + content
The 3 channels, mapped to GHL
01 · Local SEO & Map Pack GHL drives the biggest lever
Their #1 channel (78% of calls). GHL cannot do backlinks, but it controls the single strongest Map Pack signal: review velocity. Steps:
Connect the client's Google Business Profile to GHL: Settings > Integrations > Google (manager access).
Turn on the review engine (your snapshot already has it): after every job it asks for a 1-5 rating, sends 5-stars to the Google review link and routes 1-4 to private feedback. This is what climbs you into the 3-pack.
Schedule weekly GBP posts from GHL: Marketing > Social Planner > Google Business Profile. Keeps the profile active.
Build hyper-local service-area pages in GHL Sites, one per city + service, each with the booking CTA.
Bolt-on: NAP citations + backlinks + on-page technical SEO are outside GHL. Use BrightLocal or Yext for citations and a content/link plan. The Map Pack result = reviews (GHL) + citations/links (outside) + local pages (GHL).
02 · Google Ads & LSA Runs in Google, lands in GHL
Booked calls in 7 to 14 days. GHL is not the ad platform. It is the destination, the tracker, and the closer. Steps:
Run Search + Local Services Ads in Google Ads Manager and the LSA dashboard.
Point every ad at a GHL funnel/landing page (the conversion site below), not the homepage.
Use GHL call-tracking numbers so every call is attributed to the campaign that drove it.
The second a lead hits GHL: missed-call text-back fires, the 5-min speed-to-lead workflow alerts, and the AI books the job.
Read results on the GHL dashboard (leads to booked to showed to sold to revenue) and push conversions back to Google for smarter bidding.
03 · Conversion-Built Website Core GHL
A site engineered to book the 11pm Sunday caller. This is native GHL. Steps:
Build the site in GHL Sites/Funnels: mobile-first, fast load, call-first CTAs, sticky phone bar.
Embed the booking calendar (snapshot calendar settings: 15-min slots, auto-confirm on, book direct).
Every form drops the lead straight into the booking workflow.
The 24/7 AI chat/text answers and books while the owner sleeps.
The 4-phase delivery system in GHL
Same operating system Stryker runs, executed with your snapshot.
1
Week 1 · Audit & Intelligence
Onboarding call: capture sales process, close rate, average ticket, service area, current lead sources (the snapshot intake form).
Create the client sub-account from your master HVAC snapshot.
Audit their current GBP + ad accounts (outside tools) for wasted spend and gaps.
Output: a custom go-to-market plan.
2
Days 7 to 30 · Foundation Build
Run the 16-step snapshot deploy: A2P registration, calendar, custom values, integrations, publish every workflow.
GBP optimized + connected, review system live.
Conversion site live in GHL with the booking calendar.
Call + form tracking installed.
Launch paid campaigns (Google + LSA) pointed at the GHL funnel.
First leads typically in 7 to 14 days.
3
Day 31 to 90 · Scale & Optimize
Scale the winning ad channels, cut the losers, using the GHL attribution dashboard.
Fire reactivation campaigns to old lists (snapshot engine) for immediate booked jobs while SEO matures.
Keep review velocity high so Map Pack starts moving.
4
Month 4+ · Dominate & Expand
Open additional GBPs in adjacent cities; build a service-area page per city in GHL.
Use the snapshot's per-location paths (/opt-in-[location], /schedule-[location]) so one build covers the whole metro.
Map Pack movement typically lands day 120 to 180.
The accountability layer (why Stryker is sticky)
Dedicated Slack channel: wire GHL to a Slack webhook so new leads and alerts post to a shared client channel.
Custom dashboard: the GHL dashboard already shows calls, forms, rankings inputs, leads to sold. That is their "real data, not vanity metrics" promise.
<38 min response time: the snapshot's 5-min-response workflow + Alert User text beats that automatically.
Your edge over Stryker: they stop at marketing. You add the AI front desk (answers calls), the same back office, and the PE backend (we invest and exit with you at a premium). Same delivery system, bigger promise.